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"Everything is worth what its purchaser will pay for it." -Publilius Syrus 45 BCE


Business Appraisal Service

America's Number One Valuator of Private 401k Investments

Valuing Business Investments with Personal Service 

Contact One of Our Partners Today

American ValueMetrics (AVM) is a California based business valuation firm with over 40 years experience providing highly defensible, analytically sound, market based valuation and Business Appraisal Services.  We consistently provide first class valuations for a variety of privately held investments - from the small business to middle market company stock options to solicitations for investment capital.  We hold ourselves to extremely high standards and our conclusions of value to date have withstood IRS, Daubert and other challenges.

Our clients are U.S. and foreign firms seeking support for investment, tax-related, ERISA and litigation issues.  Financial modeling, qualitative analysis, expert understanding of business enterprises and the application of supporting legal foundations are at the core of our opinions. The valuation report, as a whole, is easily comprehended and makes sense to the reader, and if required, to a court. 

Valuator reports, analyses and individual credentials are also the basis for our expert witness services - where we are qualified experts in business valuation, private stock option valuation, intellectual property valuation and business damages.

Business Valuation for Early Stage Companies

For early stage companies, American ValueMetrics empowers entrepreneurs and C-Suite executives with business planning and valuation analysis to secure additional investment.  From the business plan, valuation for a broad range of strategic scenarios is completed to provide a range of possible offering valuations and is tested with a feasibility study that identifies a range of potential outcomes for negotiation.  AVM also provides offering memorandums, helps connect potential entrepreneurs with funding sources - crowd funding, private equity and angel investor, and negotiating team support.  

Business Appraiser Budgeting and Forecasting Services

For growing companies AVM offers planning, budgeting and forecasting services to enable financial statement projection and support regular management forecasting and planning.   AVM helps with the labor-intensive and cumbersome initial set-up, in addition to the creation of strategic operating model assumptions.  After system set-up, AVM will either update the models on an ongoing basis, or implement the modeling systems and train staff to assume management of these planning tools, depending on client preference.

For mature companies, AVM facilitates strategic planning and its analysis.  Once a company has achieved a stable market position and generates sufficient cash flow to look at additional investment opportunities, the next step is strategic planning - an assessment of internal assets and capabilities against the opportunities and the profit potential of the market to determine where the company should move in the future.  AVM facilitates strategic planning activity in companies that have not yet reached sufficient size to fund the internal expertise to lead this critical task.

Exit Planning and Liquidity Events

Accomplishing the owner/investor lifecycle, American Value Metrics aids with exit planning and liquidity measures which can take the form of a full or incomplete sale, ESOP execution, estate plan or orderly liquidation.  American Value Metrics will assess the likely scenarios and assist ownership choose on the value-maximizing option to help their stakeholders.


Our valuation reports meet the professional standards of USPAP, NACVA and NEBB and the regulatory requirements of IRS, ERISA and DOL while our professionals hold the designations of Certified Valuation Analyst (CVA), Master Analyst in Financial Forensics (MAFF), Certified Senior Business Analyst (CSBA), and Certified Machinery and Equipment Appraiser (CMEA).

Contact Us Today

Please contact one of our business appraisers to discuss your valuation, business planning or litigation support needs. Or, browse through the information by choosing a service area. When it comes to business appraisals we experts.

Value is what people are willing to pay for it.
John Naisbitt

Business Valuation Articles

Business Valuations in California | Family Law Cases

Business Valuations in California | Family Law Cases
By Gerald Barney on Mar 13, 2014 at 12:12 PM in Business Valuations

Family Law Attorneys are welcomed to contact us regarding Business Valuations in California dealing with Family Law Cases or any other issue.


Estimating Appraisal Costs

Estimating Appraisal Costs
By Jim Lisi on Aug 27, 2013 at 02:36 PM in Business Valuations

Understanding business valuation, its complexity and Importance, when it comes to estimating appraisal cost


Business Valuation Process

By Jim Lisi on Aug 27, 2013 at 02:35 PM in Business Valuations

How to get a business appraisal


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Business Valuations in California