Management Team

Gerald Barney, President, American ValueMetrics Corp.

Gerald W. Barney, began his career as a financial professional in 1971 as a NYSE, ASE, and NASD licensed securities broker dealing in mid-sized mergers and acquisitions and commercial real estate syndications. Since 1983 he has been active principally in providing financial services to small business, including business development, business appraisals, consulting, and business brokerage and financing.

He was previously a principal shareholder in Barney & Associates, Inc., a firm engaged in small business brokerage, machinery and equipment brokerage, and business appraisals and is currently a shareholder in American ValueMetrics Corp. operating nationwide in the areas of business and equipment valuations.

He is a member of and certified by the Society of Business Analysts (SBA) and a member of and certified by the National Equipment & Business Brokers Institute (NEBB).  He holds the professional designations of CMEA (Certified Machinery & Equipment Appraiser) and CSBA (Certified Senior Business Analyst).  

American ValueMetrics' valuation reports are constantly under review to verify their conformance with the Uniform Standards of Professional Appraisal Practice (USPAP) and Appraisal Society standards. 

Appraisals are utilized by over a thousand lenders nationwide and approved by and registered with:

• Federal Deposit Insurance Corporation (FDIC)
• General Services Administration (GSA)
• Internal Revenue Service (IRS)

As an appraiser Mr. Barney has prepared valuations of over 3,000 small business entities and/or equipment assignments throughout the spectrum of industries.  Clients consist mainly of SBA lender banks, insurance companies, attorneys and private individuals.

General Qualifications:

• M.S. Cybernetic Systems, San Jose State University
• B. A. Management, Sonoma State University, California 
• A.A. Engineering, San Mateo College, California
• Graduate, New York Institute of Finance 
• Formerly licensed NASD securities broker 
• Currently licensed California Real Estate Broker 
• Certified Machinery/Equipment Appraiser  
• Member of National Equipment and Business Brokers Institute
• Certified Senior Business Analyst
• Member of Society of Business Analysts

Melisa Silverman, Appraiser, American ValueMetrics Corp.

For the past 15 years, Melisa Silverman has worked for small to mid-sized businesses managing sales and marketing.  She has been instrumental in forming and managing strategic technology and small business partnerships for the companies she worked for as well as an independent consulting firm that she owned and operated.  She is currently a partner in American ValueMetrics Corp, a business and equipment valuation company and a partner in Triaz international, a small business and equipment transfer specialist company operating nationally and internationally.

American ValueMetrics Corp’s appraisal reports are constantly under review to verify their conformance with the Uniform Standards of Professional Appraisal Practice (USPAP) and Appraisal Society standards.

As an appraiser, Ms. Silverman has prepared valuations for a variety of small business entities and/or equipment assignments throughout the spectrum of industries.  Clients consist mainly of SBA lender banks, attorneys, insurance companies and private individuals.  General qualifications are listed below:

• JD Degree, Nova Southeastern Shepard Broad Law Center
• BA Degree, Indiana University
• Senior Business Analyst (SBA)
• Member, Society of Business Analysts (SBA)
• Member, National Equipment & Business Brokers Institute (NEBB)
• Certified Machinery/Equipment Appraiser (CMEA)
• Board Officer, Los Angeles Society of Financial Service Professionals (FSP)
• Former Board Member, San Diego American Marketing Association (AMA)
• Former Associate Member, San Diego Software Industry Council (SDSIC)