Issue: 2012 Qtr 1  
American ValueMetrics Masthead
 

Court Vacates $1.3B in Copyright Damages for Lack of ‘Real World’ Data

Oracle USA, Inc. v. SAP AG, 2011 WL 3862074 (N.D. Cal.)(Sept. 1, 2011)

In a high-profile infringement litigation, a jury awarded the plaintiff (Oracle USA) $1.3 billion in damages against the defendant SAP, the world’s largest business application software manufacturer. Not only was the jury award the largest ever for copyright infringement, but its magnitude equaled SAP’s fourth quarter 2010 net income.

On appeal SAP claimed the award was “grossly excessive” and based on “fictitious” evidence. In particular, since Oracle admitted that it never would have licensed the software in the “real world” and no comparable licenses existed, its expert simply “invented” the price of a hypothetical license, the defendant argued, relying on factors such as the amount that Oracle executives claimed they would have charged for a license (unsupported by any benchmark deals), and the value of the infringed technology as a whole, including the costs of acquisition and development.

The U.S. District Court agreed, finding the plaintiff’s expert “confused the jury” by presenting “fictitious and speculative negotiating factors” that he purportedly derived from Georgia-Pacific ,but which actually came from the “self-serving” testimony by Oracle executives.

In This Issue
Apportioning Patent Damages Under Entire Market Value Rule

Lawyers Argue Their Firm Has No Goodwill Value

Court Resurrects 25% Rule of Thumb for Royalty

Court Vacates $1.3B In Copyright Damages

Trademark Infringement Expert Assumes Liability But Not Scope: Reliable?
Patent Valuations Are Essential For Company Planning
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Patent Valuations Are Essential

IP valuation is important for triaging patents and helps companies to make tough decisions with respect to them.

Having a good idea of what the income stream from a patent is likely to be allows for the creation of a cost/benefit analysis, and that is essential in deciding what and what not to patent.

In addition, knowing the value of discrete IP holdings allows IP managers to communicate the overall value of a patent portfolio to "C"-level management.

INTELLECTUAL PROPERTY INCREASING IN IMPORTANCE!!

Because the number of patent applications, and their associated revenues, are increasing exponentially, court activity is also increasing.

Much of this newsletter is devoted to cases related to IP such as patents, damages, infringement, etc.

Check out our future newsletters for further coverage of these court cases!